CASE STUDY:

Ogletree Deakins

The Challenge


Ogletree Deakins is one of the largest labor and employment law firms with more than 850 attorneys located in 53 offices across the United States and in Europe, Canada, and Mexico. They came to us with the primary goal of better representing their firm as an industry leader and to improve conversion rates on their website. Additionally, their site needed to serve current clients, prospects, and potential employees, in addition to a robust library of thought leadership content from attorneys across the globe.

Our Solution


With so many moving pieces, it was crucial that we work closely with our client stakeholders during the user experience (UX) wireframe stage to ensure the site would meet all of their requirements. Our responsive design concept had to work on a global scale culturally, account for character counts in various languages, and apply to all different areas of employment law. The result was a professional-yet-modern looking website. The photography selected had a strong, stable and urban tone reflecting the firm’s geographic footprint.

https://ogletree.com/

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The Results


Our work resulted in an immediate increase in organic traffic, higher traffic to thought leadership content on the site, as well as a sharp increase in time spent within thought leadership content. These metrics have not only continued to increase since launch, but have done so without impact to existing backlinks, referral traffic, or search engine rankings.

+30%

OrganicTraffic

+76%

RankingKeywords

+1,258%

Visits toInsights Pages

+335%

Time Spent onInsights Pages

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"Launching the new Ogletree.com was a mammoth undertaking with key stakeholders across the globe. We view our website as a tool, one that has to serve multiple audiences where each audience must receive a consistent, seamless experience. Our clients face sophisticated legal issues that stand to make a lasting impact on their business. They seek value and efficiency, and the website showcased how we deliver on these drivers in a straightforward and action-oriented way underscoring our value proposition.
Mighty Roar’s work was comprehensive, thoughtful, and thorough. They behaved like an extension of our business and delivered a globally visible, client-centered website that was on budget, on time, and launched without so much as a hiccup."

— Ryan King, Director of Communications, Ogletree Deakins

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