The Challenge
Oregon Community Credit Union had a 60+ year history with an especially devoted member base. However, their site was outdated and needed to be updated to match a brand refresh.
We needed to appeal to younger generations, without alienating their older membership base. We need to promote what made OCCU “different” from other financial options in the area and develop clear brand pillars tied to their vision, mission, and value proposition.
Our Solution
We redesigned OCCU’s website to be responsive, more human, and really convey the emotional brand that OCCU has evolved to become.
The modern, clean site went from start to finish in Drupal in just 3 months. We shot all new content, including new photography and video testimonials all about the member experience. Because OCCU is member-owned and driven, it was natural to produce member-centered content.
