First Entertainment Brand Refresh

The Challenge

First Entertainment was looking for a brand refresh that better expressed their member base: The creative, vibrant, and talented people who work in L.A.’s Entertainment industry. Focus groups described First Entertainment’s current logo as dated, boring, and not standing for anything. 

Our Solution

We created a logo and brand that was emotional, creative and expressed what First Entertainment stood for, while still feeling professional and secure for a credit union. Our work included a logo, branded marketing collateral, and a photo library for the credit union to use across all marketing materials.

The Logo

The result was a logo that incorporates two intersecting spotlights to create an abstracted star. The spotlights represent the focus First Entertainment puts on their members and their unique stories. Each spotlight represents a specific audience: Members and SEGs (Select Employer Group).

Photography

We created a custom 300+ photo and video clip library for First Entertainment to use throughout all their marketing materials for the first year after brand launch. Our goal what to give them photographer-worthy shots that didn’t feel like they came from a generic stock library. But rather, felt unique to Hollywood and the industry. All models used were real industry professionals, featured in their real day-to-day scenarios.

Campaign Materials

In preparation for the launch of the brand, we developed layouts and concept ads for their big brand campaign, targeted at both Members and Prospects.