Consumer Decision Journey Mapping Exercise | CDJ Mapping Workshop | Digital Advertising Agency | Mighty Roar

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same…


Millennial Marketing | Marketing to Millennials | Digital Advertising Agency | Mighty Roar

Enough Excuses: Millennials Aren't Killing Anything

In the past month or so, there has been a flurry of articles about the various…


mobile banking app design | app development | digital advertising agency | credit union marketing | mighty roar

The Mobile Banking Problem – And How Marketing Needs to Solve It

There is no question that technology has changed what consumers expect from…


Qualitative Research | Quantitative Research | Marketing Research Methods | Digital Advertising Agency | Mighty Roar

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the…


Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve…


9 Tips for Marketing to Millennials

Every generation requires a shift in how brands target and research their…


cause marketing | fail | cheerios | digital advertising agency | mighty roar

When Cause Marketing Goes Wrong

It was a great idea. Honey Nut Cheerios was introduced in 1979, and shortly…


Customer Experience is Key to Attracting DIYers

According to the National Association of Realtors, 2016 was the strongest year…


Fake News, Russian Hackers, and...Your Media Plan

This isn't a political post...let's get that out of the way right at the……


digital transformation | who owns it | who leads it | digital advertising agency | mighty roar

Digital Transformation and Why Collaboration Matters

Digital transformation is a phrase that has been thrown around a lot lately. It…