Challenger Brand Marketing Strategy | Best Practices | Examples | Digital Advertising Agency | Mighty Roar

Marketing as a Challenger Brand

There used to be a saying that “nobody ever got fired for choosing IBM,” which…


Why Brand Marketing is Important | Branding Agency | Brand Elements | How to Build A Brand | Brand Identity | Mighty Roar

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to…


go to market strategy | framework | definition | digital advertising agency | mighty roar

How to Build a Go-To-Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching…


Search Intent | SEO Strategy | PPC Strategy | Content Strategy | Digital Advertising Agency | Mighty Roar

Why PPC, SEO, and Content Strategies Should Work Together

The Importance of Search Intent As the majority of the buyer’s journey happens…


Creating Marketing Position | How to Positioning Statement | Digital Advertising Agency | Strategic Marketing | Mighty Roar

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day. Brands…


Marketing Research | Competitive Research | Best Practices | Digital Advertising Agency | Mighty Roar

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would…


Consumer Decision Journey Mapping Exercise | CDJ Mapping Workshop | Digital Advertising Agency | Mighty Roar

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same…


Millennial Marketing | Marketing to Millennials | Digital Advertising Agency | Mighty Roar

Enough Excuses: Millennials Aren't Killing Anything

In the past month or so, there has been a flurry of articles about the various…


mobile banking app design | app development | digital advertising agency | credit union marketing | mighty roar

The Mobile Banking Problem – And How Marketing Needs to Solve It

There is no question that technology has changed what consumers expect from…


Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve…