Marketing with Humility | Mighty Roar | Digital Advertising Agency

The Importance of Humility in Marketing

There are countless articles written about humility as a crucial leadership…


Mighty Roar | Digital Advertising Agency | Marketing Budget Development | How to | Best Practices | A Plan You Have Been Working On For a A long Time is beginning to take shape

How Much Should You Budget For Marketing?

As the year begins to wind down, many marketing teams will start to shift their…


brand architecture | how to develop | best practices for creating | tips | branding agency | mighty roar

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger…


audience segmentation | persona development | segmentation study | how to | best practices | digital ad agency | mighty roar

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers…


Challenger Brand Marketing Strategy | Best Practices | Examples | Digital Advertising Agency | Mighty Roar

Marketing as a Challenger Brand

There used to be a saying that “nobody ever got fired for choosing IBM,” which…


Why Brand Marketing is Important | Branding Agency | Brand Elements | How to Build A Brand | Brand Identity | Mighty Roar

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to…


go to market strategy | framework | definition | digital advertising agency | mighty roar

How to Build a Go-To-Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching…


Search Intent | SEO Strategy | PPC Strategy | Content Strategy | Digital Advertising Agency | Mighty Roar

Why PPC, SEO, and Content Strategies Should Work Together

The Importance of Search Intent As the majority of the buyer’s journey happens…


Creating Marketing Position | How to Positioning Statement | Digital Advertising Agency | Strategic Marketing | Mighty Roar

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day. Brands…


Marketing Research | Competitive Research | Best Practices | Digital Advertising Agency | Mighty Roar

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would…