brand architecture | how to develop | best practices for creating | tips | branding agency | mighty roar

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger…


audience segmentation | persona development | segmentation study | how to | best practices | digital ad agency | mighty roar

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers…


Challenger Brand Marketing Strategy | Best Practices | Examples | Digital Advertising Agency | Mighty Roar

Marketing as a Challenger Brand

There used to be a saying that “nobody ever got fired for choosing IBM,” which…


Why Brand Marketing is Important | Branding Agency | Brand Elements | How to Build A Brand | Brand Identity | Mighty Roar

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to…


go to market strategy | framework | definition | digital advertising agency | mighty roar

How to Build a Go-To-Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching…


Search Intent | SEO Strategy | PPC Strategy | Content Strategy | Digital Advertising Agency | Mighty Roar

Why PPC, SEO, and Content Strategies Should Work Together

The Importance of Search Intent As the majority of the buyer’s journey happens…


Creating Marketing Position | How to Positioning Statement | Digital Advertising Agency | Strategic Marketing | Mighty Roar

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day. Brands…


Marketing Research | Competitive Research | Best Practices | Digital Advertising Agency | Mighty Roar

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would…


Consumer Decision Journey Mapping Exercise | CDJ Mapping Workshop | Digital Advertising Agency | Mighty Roar

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same…


Millennial Marketing | Marketing to Millennials | Digital Advertising Agency | Mighty Roar

Enough Excuses: Millennials Aren't Killing Anything

In the past month or so, there has been a flurry of articles about the various…