Branding

Our branding process begins with stakeholder interviews throughout our client's organization to quickly understand the roles, responsibilities, and desired outcomes of each business unit. This allows us to gain insights on the customer and provide a foundation of collaboration beyond the marketing group.

Competitive research and consumer journey mapping workshops help us identify key areas where the brand could play a valuable role.

• Brand Strategy

• Brand Architecture

• Logo Development

• Visual Identity

• Voice and Tone

• Brand Guidelines 

Websites

We pride ourselves on being technology agnostic. In our experience, “preferred partner” agencies often push a particular CMS or technology even if it’s not in the client’s best interest. Our development team is considered part of our creative department, as it’s essential they participate in the idea upfront. This allows us to truly explore and push what’s possible to get the most out of a creative concept. 

• Content Strategy

• User Experience (UX)

• Web Design

• Content Production

• Frontend & Backend Development

• CMS Implementation

Strategy

At Mighty Roar, we integrate strategy, creativity, and client collaboration to drive meaningful results for our clients’ business. The Strategy Team works very closely with the Creative Team, collaborating before the brief has even been written. Creative leadership is brought in on client discussions from the start so everyone is on the same page about our clients’ goals and challenges. 

• Digital Strategy

• Segmentation & Personas

• Qualitative / Quantitative Research

• Social Media Strategy

• Marketing Strategy

• Social Media Strategy & Management 

Marketing

The role of marketing has shifted from convincing the audience to guiding them towards the best purchase decision. Because of this, our process leverages the Consumer Decision Journey to better understand the behavior and needs of an audience to create effective marketing. 

• Search Engine Optimization (SEO)

• Content Marketing

• Direct Marketing

• E-commerce

• Email Marketing

• Influencer Marketing

• Search Engine Marketing (PPC)

• Search Engine Optimization (SEO)

Creative

We concept, design, develop and produce all advertising (digital and print), social media, landing pages, email campaigns, etc. in-house. We also collaborate with a select group of partners for complex video production and photo shoots. 

• Landing Pages

• Advertising Campaign Development

• Art Direction & Design

• Copywriting

• Print, Packaging, Signage

• TV / Video Production

• Radio

• Social Media Content

• Email

• Landing Pages