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The Challenge


With hundreds of styles and a number of hardwood and laminate products, Pergo needed to maintain a consistent social media presence that educated brand newcomers and maintained the interest of seasoned interior designers.

Our Solution


Entirely in-house, IQ produced social media content that raised brand awareness, introduced new products, aligned with current retail campaigns, and integrated the brand with holidays and topical subjects.

12.000

App Downloads

24.000

Lines of code

16.000

Social Sharings

10.200

Positive Ratings

The Results


Among Pergo's target audience, there was an overall shift from product attributes to customer lifestyle messaging that increased brand equity and differentiated Pergo from competitor flooring.

Organic interactions were consistently higher than the competition’s social media, while promoted posts showed a two-fold increase in link clicks and video views from the previous year.

Say good bye

Thank you for watching!


We are excited to launch our new company and product Ooooh. After being featured in too many magazines to mention and having created an online stir, we know that Ooooh is going to be big. You may have seen us in the Dinosaurs’ Den where we were we told that we didn’t need them because we were already doing it so well ourselves, so that’s what we have continued to do. We also hope to win Startup Fictional Business of the Year this Year. You may have seen us in the Dinosaurs’ Den where we were we told that we didn’t need them because we were already doing it so well ourselves, so that’s what we have continued to do.

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