How to Calculate | Value of Email Subscribers | Email Subscriber Value | Email ROI | Marketing Metrics | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

Calculate The Value of Your Email Subscribers

Email has been around a long time, but for many people, there is still a great…


How to Calculate Frequency | Marketing Media Metrics | Digital Advertising Agency | How to | Mighty Roar

Frequency in Marketing and Media

In our last video, we discussed reach, so it only makes sense that this week we…


What is Reach | Marketing Media Metrics | How to | Digital Advertising Agency | Mighty Roar

Reach in Marketing and Media

Reach is the number or percentage of people in your target audience reached by…


How To Calculate Response Rate | Marketing Metrics | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How to Calculate Response Rate

One of the best things about direct marketing – such as digital marketing,…


Marketing Share of Voice | How to Calculate SOV | Competitive Share of Voice | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How To Calculate Marketing Share of Voice

The share of voice, or SOV, measures the percentage of media spending by a…


How to Calculate Market Growth | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How To Calculate Market Growth

A critical task in planning your marketing is to identify growth opportunities.…


How to Calculate Market Share | AdMath | Ad Math | How To | What Is Market Share | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How to Calculate Market Share

Your market share represents the percentage of an industry, category, or the…


how to | direct mail ROI | DM Return on Investment | Marketing Metrics | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

How To Calculate the ROI of Direct Mail

Each week, we break down a common marketing metric on our YouTube channel in…


How to show Marketing ROI | Is your marketing successful | metrics to track | digital advertising agency | mighty roar

Marketing ROI: How to Know if Your Marketing is Successful

Many reoccurring themes emerge in meetings with new clients and prospects, but…