how to calculate churn rate | digital advertising agency | mighty roar

How to Calculate Customer Churn Rate

In marketing, we spend a lot of time trying to attract new customers, but it’s…


Calculating Promotion Profit | How To | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

How to Calculate the Profit from Your Promotions

Many of our clients run promotions throughout the year to jumpstart sales…


How to Calculate NPS | Net Promoter Score | Marketing Metrics | Best Practices | Digital Advertising Agency | Mighty Roar

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.…


Value to Volume Ratio | How To | Calculate VVR | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How to Calculate Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help…


How to Calculate Marketing Cost Per Unit | MCPU | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How to Calculate Marketing Cost Per Unit (MCPU)

When you don't have deep pockets, every dollar in your marketing budget counts…


How to Calculate | Value of Email Subscribers | Email Subscriber Value | Email ROI | Marketing Metrics | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

Calculate The Value of Your Email Subscribers

Email has been around a long time, but for many people, there is still a great…


How to Calculate Frequency | Marketing Media Metrics | Digital Advertising Agency | How to | Mighty Roar

Frequency in Marketing and Media

In our last video, we discussed reach, so it only makes sense that this week we…


What is Reach | Marketing Media Metrics | How to | Digital Advertising Agency | Mighty Roar

Reach in Marketing and Media

Reach is the number or percentage of people in your target audience reached by…


How To Calculate Response Rate | Marketing Metrics | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How to Calculate Response Rate

One of the best things about direct marketing – such as digital marketing,…


Marketing Share of Voice | How to Calculate SOV | Competitive Share of Voice | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How To Calculate Marketing Share of Voice

The share of voice, or SOV, measures the percentage of media spending by a…