Super Bowl Ad | Amazon Alexa | forest whitaker | harrison ford | mighty roar | advertising agency

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably…


how to set up lead scoring | lead nurturing | CRM | lead gen | digital advertising agency | mighty roar

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little…


Ad Math: How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.…


Marketing Return on Investment | How to | Digital Advertising Agency | Mighty Roar

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an…


Ad Math: Calculating Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help…


Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising…


Ad Math: Calculating Marketing Cost Per Unit

When you don't have deep pockets, every dollar in your marketing budget counts…


Ad Math: The Value of Email Subscribers

Email has been around a long time, but for many people, there is still a great…


Ad Math: What is Frequency?

In our last video, we discussed reach, so it only makes sense that this week we…


Ad Math: What is Reach?

Reach is the number or percentage of people in your target audience reached by…