Super Bowl Ad | Amazon Alexa | forest whitaker | harrison ford | mighty roar | advertising agency

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably…


how to calculate churn rate | digital advertising agency | mighty roar

How to Calculate Customer Churn Rate

In marketing, we spend a lot of time trying to attract new customers, but it’s…


Calculating Promotion Profit | How To | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

How to Calculate the Profit from Your Promotions

Many of our clients run promotions throughout the year to jumpstart sales…


how to set up lead scoring | lead nurturing | CRM | lead gen | digital advertising agency | mighty roar

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little…


Qualitative Research | Quantitative Research | Marketing Research Methods | Digital Advertising Agency | Mighty Roar

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the…


How to Calculate NPS | Net Promoter Score | Marketing Metrics | Best Practices | Digital Advertising Agency | Mighty Roar

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.…


Marketing Return on Investment | How to | Digital Advertising Agency | Mighty Roar

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an…


Value to Volume Ratio | How To | Calculate VVR | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How to Calculate Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help…


Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising…


How to Calculate Marketing Cost Per Unit | MCPU | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How to Calculate Marketing Cost Per Unit (MCPU)

When you don't have deep pockets, every dollar in your marketing budget counts…