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How To Calculate Market Growth
A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market...
Ad Math (2)
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How to Calculate Market Share
Your market share represents the percentage of an industry, category, or the total sales within a market earned by your company over a set time...
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How To Calculate the ROI of Direct Mail
Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week...