2 min read
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
Ad Math
2 min read
How to Calculate the Profit from Your Promotions
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
3 min read
How to Calculate Your Net Promoter Score (NPS)
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
1 min read
How to Calculate Your Value to Volume Ratio
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...
1 min read
How to Calculate Marketing Cost Per Unit (MCPU)
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
1 min read
Calculate The Value of Your Email Subscribers
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
1 min read
Frequency in Marketing and Media
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
1 min read
Reach in Marketing and Media
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
1 min read
How to Calculate Response Rate
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
3 min read
Share of Voice: How to Calculate It & Why It Matters
Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...