2 min read
In a previous post, we cited that Social Media and Video investments were at the top of the list regarding where marketing dollars were heading in 2017. However, one trend that ties those two areas is still proving to be tricky for most marketing...
6 min read
Some researchers take a hard approach to data, either falling squarely on the side of the numbers (quantitative data) or on the other side, one of...
3 min read
In this Ad Math video, we discuss how to calculate your Net Promoter Score.
1 min read
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the...
2 min read
Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation.
1 min read
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
1 min read
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
1 min read
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
1 min read
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
1 min read
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
