2 min read
How to Calculate the Profit from Your Promotions
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
4 min read
Why Brand Marketing Is Important
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as...
6 min read
Why PPC, SEO, and Content Strategy Must Work Together
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...
7 min read
Best Practices for Live Streaming Video
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....
2 min read
Creating a Clear Brand Positioning Statement
We are exposed to hundreds if not thousands of brand messages every day.
2 min read
Do You Really Know Your Competition?
Grasping the extent of your competition may appear to be a straightforward task.
5 min read
Consumer Decision Journey Mapping
Regardless of your industry or brand, every marketer shares the same fundamental goal: to reach consumers at key moments when your marketing message...
3 min read
Emotional Advertising: Standing out in a Sea of Sameness
Think of an ad that has stuck with you and quickly jumps to the top of your mind. It could be an old ad or one you saw this week. What was it about...
2 min read
How to Set-Up Lead Scoring
Every inbound marketing program’s goal is to generate leads, but often little thought is put into what you will do with the prospects. This is where...
4 min read
How to Build a Content Calendar
Like many New Year’s resolutions, building a marketing content calendar is easy to start, but difficult to maintain. That's because life tends to get...