Lately, you’ve probably noticed a significant increase in people “going live” across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content.

In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer.

What You Will Learn In This Episode:

  • How Stephanie Liu transitioned from developing award-winning PPC and SEO campaigns for Fortune 500 companies to becoming a sought-after expert on live-stream video
  • The benefits of live-streaming for your brand
  • What makes a great live-stream and live-streamer
  • The 4-MAT formula and her proven process for planning, structuring and promoting live-streams
  • The tools and platforms Stephanie uses to produce professional-quality live-stream videos

Subscribe to The Mighty Roar Podcast on iTunes, Spotify, Stitcher, or Google Podcasts and, if you liked this episode, help us out and leave us a review!

Ways To Contact Stephanie Liu:

View The Full Transcript

Kevin Smith: Hey everyone. I’m Kevin Smith and welcome to another episode of the Mighty Roar Podcast where we talk with people working in marketing who are doing something unique that we can not only learn from but begin using in our own marketing right away. Today’s guest absolutely meets that criteria. Stephanie Liu is the host of Lights, Camera, Live, an interview-based live stream that airs new episodes on the first and third Thursday of each month. Stephanie’s background is in the agency world where she served as Director of Social Strategy at San Diego’s leading ad agency and her work has been recognized by OMMA and PR Daily. In addition to Lights, Camera, Live, she now owns a boutique social agency and produces four Facebook Live shows including the 360 Marketing Squad live and the Midwest Digital Marketing Conference live series. Make sure you check out Stephanie and everything she’s up to by visiting lightscameralive.com. We’ll put that link in the show notes as well to make it easy.

Kevin Smith: So we initially approached Stephanie about being a guest on the show towards the end of last year. However, at that time, our schedules didn’t really align and it actually turned out for the best because right now, due to the coronavirus, we’re in the midst of this pandemic and self-isolation and that’s actually resulted in more people experimenting with going live as a way to remain connected. You’ve probably noticed an increase in notifications happening on your phone as people go live to either do a show that they’ve been doing all along but in front of an audience or just to experiment and see what going live is all about. So if you’re curious about going live or just terrified by the thought of it, this will be a great show for you. Stephanie walks us through how she got started, what she does to prepare, and the tools and tricks she uses to develop professional-looking live stream shows. Okay, that’s enough for me. Let’s get into the interview with Lights, Camera, Live’s Stephanie Liu.

Kevin Smith: All right, Stephanie, I’m very excited to be talking with you. Normally we don’t date these, but I will say that to add a little context as to why I’m so excited to talk to you. I think we started talking a couple months ago about potentially doing an episode, but then the coronavirus has got all of us at home and we have seen a tremendous influx in people going live, whether they’re individuals, athletes, celebrities, artists, and even brands. Because live is now very popular. People are looking to interact with people. And so as you are an expert in that space, I definitely wanted to have you on the show and start talking.

Stephanie Liu: Yeah, absolutely. Super happy to be here. I mean, anything. Whenever it comes to live video, it’s one of the first things clients call me. And it’s the nice thing because when you’re on video you use it to stay top of mind and tip of tongue. And I can’t tell you how many direct messages I’ve received over the past two weeks of like, “How do I do this? How do I get started?”

Kevin Smith: Oh, I bet. So just to get the conversation started, let’s learn a little bit about your background and your start from being in an agency to doing everything you do with live streaming right now.

Stephanie Liu: Yeah, of course. So my background is actually in PPC and SEO. I used to work at a digital agency and I was a part of the agency trenches for the last decade and a half. And it was one of those things where I also did social media. I helped clients succeed on social media by developing a framework that a Fortune 500 company could use all the way down to your small mom and pop business. And so it wasn’t until my husband and I realized, “Well, wow, we’re going to bring another human being into this world. I can’t manage 50 plus hours a week. If I’m going to bring my daughter into this world, instill those beliefs, those values, all of that with her.” And that means that I had to be present. And so it was at that moment when I realized, okay, I have to make that shift. If I can do this for Nike, Sephora, and Clinique, I sure as heck can do this for myself. Right?

Stephanie Liu: So when I made that shift, that’s what I was surprised. I was like, “Oh, I see everyone else is calling themselves a digital marketing strategist. How do I separate myself from the sea of sameness?” And that’s when I realized that’s the time to embrace video because when you do video, you become top of mind and tip of tongue. And not only that but, but if you do live video and you’re confident on camera, then clients are going to be confident you’re going to get the results for them. So that’s how everything pretty much started from shifting from the agency side over into being a consultant myself.

Kevin Smith: Got it. And so, in terms of video, as kind of you and I were talking about before we started recording, a lot of people are even anxious about video, even if it’s recorded video. They don’t like the way they look, they don’t like the way they sound. What if this doesn’t work? It’s a lot of anxiety to get to a recorded video. Add the fact that you could go live on video into that equation. There’s a lot of people that are hesitant to do it. So what are some of the benefits of live streaming?

Stephanie Liu: The benefits of live streaming is the fact that 87% of the audience are more interested in watching a live video than they are actually seeing a social media post. Think about that. Because live video gives you that opportunity to really build a relationship not only with the brand but the person of the brand, right? Because when you’re watching live video and you’re making eye contact with the other person, what happens is that your brain is now releasing all of these happy brain chemicals, that dopamine, that oxytocin, serotonin, and those endorphins, right? And so, as they’re binge-watching on your videos, now feel as if they actually you. And not only that though, but if you are a consultant, then it’s nice because you’re giving them that 30 minutes or that hour to really pick your brain. And from there they could decide, “Okay, I like how Stephanie is answering these questions. I like her style, I like her communication, I want to work with her.” So those are really the benefits of live video. Not only just the fact that people watch video five times longer than any other content on the newsfeed, you know?

Kevin Smith: Yeah, absolutely. And even though live video has been around for awhile, I think it’s continued to go up. People are now testing it a little bit more. You definitely get the notifications. There’s some excitement if you’re following someone or following a brand to just even check out what they’re doing. So when you’re looking at going live, what is your interpretation of what makes a good live stream?

Stephanie Liu: Of course. So as far as what makes a good live stream for me, especially with clients, is that I always coach them on getting your messaging done first, knowing what it is exactly that you want to communicate with influence and with impact to your audience. Because there’s nothing like seeing someone jump on live video and then seeing them fumble with their words and you’re like, “Okay, well let’s ignore that from now on.” I think when you have your messaging down pat, that’s what makes it super helpful. And the best way to coach clients or for anyone that’s dabbling in it for the first time is to follow what’s called the 4-MAT formula. And it was developed by Dr. Bernice McCarthy who really understood how people learn. There’s different audience learning styles.

Stephanie Liu: So for example, you have the why audience, the why audience wants to know why your video is so important for them to watch right now. And then you have your what audience, they want to know what you’re talking about, what definitions do they need to know before they even start doing what it is that you’re suggesting them to do? Then you have your how audience. Your how audience is really like, “Okay, so then how do I get started? How do I format what I want my talk to be?” And then the last part is really honing in on, well what happens if you follow the advice and what happens if you don’t follow the advice? And so when you have that format formulated, the why, what, how, and what if, then it makes it so much easier to follow that format and know that your audience is actually really going to understand and digest what it is that you’re saying because you’re answering the questions that they need to know in order to learn.

Kevin Smith: That’s great. And I know one of the things in terms of framework, one of the things in kind of digging into the archives of Lights, Camera, Live, going back to episode one, one of the things that you kind of introduced is that you liked live video because you did not like blogging. And so wanted to get your take on that because in terms of the framework, people struggle with blogging as well. Do you look at it almost the same way when you’re building that framework? Do you write out outlines? Do you look at a beginning, middle, end as you were just talking about? Or how are they similar and how are they different, I guess?

Stephanie Liu: They’re actually very similar because once I learned about the 4MAT formula, I was like, “This applies to everything.” This applies to your 15-second elevator pitch. What is it that you do? Why is it important? How is this going to change your client’s life? And what happens if they don’t follow it? You could say that in 30 seconds flat and nail your elevator pitch right then and there. And then if you wanted to extend it, then you could do a blog tutorial, right? And in the what section, that’s where you could put the stats, the facts, the figures about why it’s important to, let’s say, embrace live video, right? And then the how fashioning could be a combination of step-by-step tutorials or that’s where you’re going to insert and embed your video.

Stephanie Liu: So it’s really interesting because yes, when I first started doing live video, I was like, “This is because I hated blogging.” But once I figured out the structure that worked, now I take that live video and I upload it over to otter.ai, which pretty much creates a transcript for me. I give it to my virtual assistant and she turns it into a blog post and now I’m able to repurpose that content to cater to other different learning styles, those that like to watch video or those that like to skim and read a blog post. Now I have the same content, but I’ve repurposed it different ways to get people over to the site to learn more about me.

Kevin Smith: That’s awesome. So in terms of we talked about what makes a good live stream. I think a lot of the hesitancy that people might have in terms of live streaming is they may not consider themselves a good on-camera person especially when we’re talking about a celebrity, an artist, obviously they’re comfortable being in front of people, but when we’re talking about a CMO who is looking to introduce live video for their brand, who is that person? What should they be looking for in terms of who do we put on camera? What makes a good live streamer?

Stephanie Liu: Sure, of course. I’d say the first aspect of what makes a good life streamer is having someone that’s already confident, right? Someone that knows how to communicate things clearly because the second you have someone on there who’s trying to fake confidence, oh gosh, you could tell it right away. And we’re able to pick up on nonverbal cues. We’re able to know if someone’s unsure. And if you’re unsure on camera, then it makes your audience very unsure on whether or not your product or your service is really going to solve their problem. So if you have someone on staff that’s already confident, that’s awesome. That’s great. The second piece would be have someone that’s actually coachable. Because if not, talking on camera is not the same way as writing a press release. Right? Speaking on camera is very different in understanding how to do the hooks, how to the breaks, how to keep an audience engaged. Because live video is more about keeping a viewer mesmerized and captivated throughout the entire show, right? It’s not like a blog post where they could just skip to the next heading. No. They’re live and in the moment. And so if you’re coachable, then that makes that really helpful.

Stephanie Liu: As far as what else makes a live streamer good is knowing that when you’re doing live video, in most instances, it’s not like it’s going to be thousands of people watching you and so you feel like you’re in front of this auditorium. The person that’s actually watching, it’s a different mindset. They feel as if they are having a one on one conversation with you more often than not. Right? So when they type in a question, you respond back and actually say their name, hello happy brain chemicals. You’re triggering that all over again. But having that mindset, being coachable, and being able to communicate with impact.

Kevin Smith: Yeah, that’s a really good point because I think a lot of it is people are trying to find an immediate … Customers on social media, people, users, anyone on social media is looking really for instant gratification. What we see all the time is if you call a company, you expect to be put on hold. If you email a company, you expect it to be days, maybe weeks before they get back to you. If you reach out to a company on social media, you expect it to be instantaneous. And especially if they’re live, you want that interaction. And so that really, I can see how that excels and especially just even mentioning them in the comments probably makes them so happy they will tune in the next time because they feel like they’ve created some sort of bond with you.

Stephanie Liu: Oh, absolutely.

Kevin Smith: So in terms of that, in terms of the comments flying by, if there are comments flying by, in terms of any onscreen graphics, handling interviews, you do a very good job on your show of managing all of that. But it is, I imagine, very hard. How do you keep all those plates spinning during your live streams?

Stephanie Liu: Practice, lots of practice, right? It’s one of those things, even with podcasting, you had to get used to what your format was going to be, how you’re going to edit it and streamline it. And so even as a live streamer, the way that the show is formatted is that we do the intro, we introduce the guests, we say hello to the live viewers for about 10 seconds, and then we jump into the content, right? And then as we’re diving into the content, well then we’ll jump back over into the why, what, how and what if because you never know when people are jumping back into the conversation for the very first time and so you want to do a quick recap. This is what we’ve covered so far. And usually, the trick is that when your guest is answering a question, then I flip the screen so that it focuses on the guest and that gives me about a good minute or so to go ahead and go to the comments and then flip back onto the screen and say, “Great, we have an amazing question from X, Y, and Z. Let’s go ahead and answer that right now.”

Stephanie Liu: So having a structure that makes sense is super helpful. Whether you’re having a guest on the show or if it’s going to be one person, there is tricks that you can do. I’ve had a CMO where he’s gone to a tablet and he would update the Google doc in real time to say like, “These are the questions that you should answer right now.” And so we would fold that into the actual show. It’s like, “Okay, great. So now I’ve taught you about the 4MAT formula, let’s see what your questions are about it.” And then that gives you permission to now look down and away from the camera, right? To follow up on the questions and then look back up and answer it right then and there.

Kevin Smith: So you mentioned practice is definitely part of it. I know you’ve had a lot of practice going from that first episode all the way to I think you’re in the 70s now. What advice can you give someone for how to … What should they should expect when they start? For instance, is anyone going to join? And what should they look for to kind of continue their growth and encourage? What did you find personally? And then what should people look for when they start?

Stephanie Liu: Sure. So I think as you’re starting out, you definitely want to go ahead and create a private Facebook group where the host as well as the producer can work together to figure out what the flow of the show is going to be. That’s where you want to test everything out. That’s where you want to see like, okay, how does the video look? How does the audio sound like? And then make the adjustments there because that’s really going to be important. You don’t want to have to fix all that during the actual show. And some people will tell you, “Well, you could just go live onto your profile and then mark it as only me and then you could test it that way.” And it’s like, “No, no, no, no, no, no.” Create your own green room via a Facebook group. Because then you could go back and see like, okay, these are the settings. This is what I changed. This is how the audio sounds. Because if you tried to do it on your personal profile, then it gets buried with all of your personal posts. And how are you ever going to find that ever again? Right? And if you and only me on your Facebook profile, well then no one else can really give you feedback. So when you do it constructively inside of a Facebook group, it’s much more advantageous.

Stephanie Liu: Now when you first start live streaming, if you haven’t done any pre-promotion to get people thinking about your show, expect that not that many people are going to show up because people are so attuned to having calendar blocks, right? This first half in the morning, I’m going to check my email and then I’m going to do this and I’m going to do that. Not a lot of people, especially those that are successful, are just hanging out in the news feed just to hang out in the news feed. They’ve got things to do. And so if you have a purpose, something that’s really going to add value to their business and their bottom line, then make it scheduled viewing. Draw up a lot of buzz before you actually go live, whether it’s creating a Facebook event, creating a scheduled broadcast, and then sharing that out via your social media channels, via your email newsletter, all of that good stuff to get people to RSVP in advance.

Kevin Smith: Great advice, great advice. The private group is definitely great advice because you do want to have that controlled environment. And I know doing it with a personal page, as you said, ends up being a little bit messy and it’s not really apples to apples when you finally do it live on your business page.

Kevin Smith: So in terms of you talked a little bit about the framework, really interesting to learn kind of your planning process because if we join one of your live streams, it looks very tight from beginning to content to outro. But I know that there’s a lot of probably running around at the beginning and some, like you said, looking at comments during the middle. So whether it’s a solo broadcast or you’re interviewing a guest, what’s the planning process there? What type of tools do you use or recommend? And even down to the technical, if someone says, “Well, I don’t live stream because I don’t have a good camera.” I mean, what are some of those elements that you really focus on that are essential versus stuff that doesn’t really matter?

Stephanie Liu: Sure, of course. So let’s start from the very beginning as part of the pitch process. So when I’m booking guests for the show, I send them over to my calendar link. And in that calendar link, I ask them everything that I need in order for the creative collateral, the marketing assets. So I’ll need your bio, I’ll need your headshot, I’ll need a link to the website that you want me to promote, and give me three questions that I could ask you on the show that I know that you’re totally going to nail it. Right? And so when they do that, I now have this opportunity to go ahead and create the Facebook event because the Facebook event again is still going to follow that format formula. This is why you want to tune in. This is what we’re talking about. This is who is going to be on the show. This is how it’s going to change your life. And if you tune in, then this is what you’re going to learn, right?

Stephanie Liu: All of that becomes the actual Facebook event. And this is pretty much organized in a Google Doc that I could then later share with my guests. Because when I have that creative collateral, I’ll have the Facebook event and then from there, I could go ahead and design the assets. So the assets I use, Easil, easil.com. And Easil is a great way for me to create these templates and create the social media graphics that could be used on Facebook, Instagram stories, LinkedIn, Twitter, all of that great stuff. With just a push of a button, I could go ahead and resize those and then drop the assets back into the Google Doc so that my guest can go ahead and share out because the reason why you want to have a guest is you want to leverage their audience, right?

Stephanie Liu: So the more collateral that you can make them look like an actual rock star, the better because they’re like, “Oh wow, I’ve got these new graphics.” I mean, there’s so many people out there like, “I don’t know what to post on social media.” And so if you give them a good graphic that highlights their authority, then they’re going to be more excited to share it. So once I have that, then I have the scheduled broadcast link. That gets shared out on all of the social media channels. I even create a messenger bot. It’s one of those where I tell people, “Register now,” via Facebook messenger. And the reason why that’s so helpful is because as soon as I go live, right, a minute before I go live, my chatbot sends a message out and says like, “Hey, we’re about to go live.” That gives people about a good 60 seconds to hit the join live button. And now all of a sudden I’m not talking to an empty audience. I have people who are there live and ready to go. So that’s the pre-promotion stuff.

Stephanie Liu: And then everything else goes with the show. The show is actually produced with Ecamm Live. That’s my primary live streaming platform. It’s Mac only, but it gives me so many different resources. I could create intros, outros, comment overlays, I could do bumpers, I could do promo videos, testimonials in between the actual interview itself. So it’s really cool. And then after the show, because Ecamm Live also records the live broadcast in HD, I send that back over to the guest and I’m like, “Here, this is free. Go ahead and repurpose this. Create as many one-minute social media clips as you want to. This is for you.” Because it will always drive back and promote the show itself.

Kevin Smith: Good point.

Stephanie Liu: And then from there, kind of like what you and I had already talked about, I take that live video, I put it over into otter.ai, I get the transcript, send it over to my VA who I pretty much pay like $4 an hour because she’s in the Philippines, and she creates a blog post. Boom. Now I’m still building relationships with my guests and saying, “Here’s even more content to show just how amazing you are.” And that’s pretty much the whole entire process.
Kevin Smith: That’s awesome. So when you are interviewing someone, I know in one of your last interviews, you kind of started by joking around on how there was some, not necessarily technical difficulties, but trying to make sure that both of your heads were the same size and things like that. So how early do you start a broadcast with your interviewee before you kind of go in and say, “Okay, we’re comfortable, let’s go.” How much time should people more or less build in to make sure they’re comfortable?

Stephanie Liu: I usually do a tech rehearsal phone call about 30 minutes prior to when the show starts. The thing is, is that even when they fill out the calendar form, they will automatically get an interview guest checklist, which guides them through how to look your best on camera. Here’s some tools and techniques that you can do with your lighting. Here’s the best mic. And usually, we try to book out guests at least, I mean, bare minimum, at least a week out. So that way we could have that conversation and they know that Lights, Camera, Live isn’t a startup show, it’s an actual production. And so we usually go live or we’re in the green room about 30 minutes before we actually go live. Now if they are another live streamer, then that’s cut down to 10 minutes. Because they know everything. They know their settings, they know how they’re going to look like. The only thing that we really have to adjust is if my branding overlays, my design assets, impact any of their assets. And so you just become really flexible with that.

Kevin Smith: Yeah. Have you, obviously without naming names, have you ever run into anything where there’s a guest or someone that you are live streaming with and they just completely froze up?
Stephanie Liu: I have actually had a guest who wanted to demonstrate which one was her favorite mic, and then all of a sudden unplugged her mic.

Kevin Smith: Oh.

Stephanie Liu: So then for about a good five to eight minutes, we were troubleshooting on the actual show and I was like, “Okay, let’s never do ever again.”

Kevin Smith: Do that again. Right.

Stephanie Liu: Yeah, and I’ve had a couple of guests where they are just so nervous on camera. And that’s when I reminded myself, “Okay if I’m going to book a guest, I have to decide whether or not it’s just going to be a blog interview or if it’s going to be an actual live video.” Because there’s only so much energy that you could push out to get viewers to be interested. And if your guest is just really shy or reluctant and not doing anything to really captivate the audience, unfortunately, your show is going to bomb. Right?

Kevin Smith: Right, right.

Stephanie Liu: Because you don’t have that rapport and it makes it really hard to do. And so I would make a little note to myself like, “Okay, that will be the last time that this guest ends up on the show.”

Kevin Smith: Well, and I imagine, I know you do a fair amount of speaking at conferences. I imagine the live streaming and kind of the practice of going live online is great rehearsal for that. One of the things that I often remind myself when doing that or coaching clients is that no one in the audience wants to see you fail. Everyone in the audience is hoping that you are great because they don’t want to sit there and see you sweat through your shirt and see you shake uncontrollably. They’re all rooting for you. Do you feel that in terms of live streams? Do you feel like people are tuning in because they’re cheering you on? Or is that advice kind of off?

Stephanie Liu: It’s common. It’s definitely common. As soon as you go on my video, people are already rooting for you because in their minds, if they’re shy or reluctant to be on camera, they’re looking for you for guidance. Right? So they’re looking at you to see what they can match and mirror so that they can copy that and mimic it when they go on camera. Right? So they’re hoping to pick up and learn the nonverbal cues from you as well. Not only just your message but how are you positioned? What’s your lighting? And you’ll find that even when you’re teaching on a live broadcast, they’re going to ask you about your studio setup. They’re going to give you compliments on the audio, on how it sounds, or what camera you’re using. And when you get that feedback, it’s like, “Wow. That’s pretty awesome.” It makes you feel pretty good.

Kevin Smith: In terms of your kind of progression as a live streamer, were there any instances or any points during that journey where you were just kind of scratching your head saying, “I don’t know if this is working well?” Or how did you get through any rough patches and kind of power through that?

Stephanie Liu: There was this one time where I was going live with Bella Vasta and she was nailing all the questions about how to use Facebook groups. And during the middle of the broadcast, that’s when I realized that my camera was not using the battery adapter. That means in about 20 minutes that camera was going to shut off. Right? And I was like, “Well how do I solve this problem because we’re live right now?” And so what was really clever was that I kind of embedded the request as I was speaking to Bella and I was like, “Hey, Bella, you know what’s really funny is that I actually forgot to do doo doo, doo doo, doo doo.” And then so I asked her a question and then I flipped the screen so that it’s focused only on her. So she knew, “This is my cue to talk as long as I need to talk in order for Stephanie to figure out the tech.” And it worked out perfectly. No one really noticed what was going on. And when I hopped back on screen, we just kind of laughed because you’re just like, “I wonder if anyone picked up on that.”

Kevin Smith: If anyone noticed. Nice. Well, you mentioned Facebook a couple of times. I wonder if you have any either advice or kind of … How do you separate the different platforms? Because there’s a lot of people going live on Instagram, YouTube, Facebook, people can go live on Twitter. What do you look at when you’re looking at where to go live? Or do you suggest that when people are comfortable, they just go live all places, all at the same time? How do you coach people on that?

Stephanie Liu: Yeah, so even if it’s just regular posting on social media, the one thing to remember is that every social media platform is like it’s own country. It has it’s own etiquette. There’s different ways to use social media. And so the first place that I usually tell people to start is use the platform where you have the most fans, where you’ve built up that audience. Because if they’ve never seen you go live before, like wow, they want to be a part of that. Right? And so that’s why I talk a lot about Facebook because having been in the ad industry for so long, Facebook was the one I had really built my audience. And so even when I left the agency world, it made sense for me to go live on Facebook because all of my past clients, my past colleagues, they got the notification that I was going live. Right? So I would say for anyone that’s just starting out, find out where your audience lives and go live on that platform there. If I were to go live on LinkedIn, my strategy would be completely different because the promotional tactics that I would normally use on Facebook is completely different from how LinkedIn functions. And so I have to have a different strategy for that.

Kevin Smith: Got it. So once you do go live, once you’ve started producing live streams, what are some of the metrics or elements you look at when you’re determining what parts went well, what you need to optimize, what you need to drop moving forward to the next episode. How do you analyze your past live streams to make the next ones better?

Stephanie Liu: The ones that I generally pay attention to aside from metrics would be the comments because the comments are where people are going to ask you the questions on whether or not they need a little bit more clarity, where they found the subject really interesting. And I find that if there’s questions in the comments and I could expand on it a bit more, it’s like, “Well great, that’s going to lead me to the next video.” And then from an SEO perspective, now I’m linking one episode to the other episode, right? So now it’s becoming a series, which I think is very helpful.

Stephanie Liu: As far as metrics go, things that I look out for is obviously going to be the reach. How many people are tuning in? Is it being shared? What’s the engagement like? How many reactions am I getting and how many comments that I’m getting? That’s generally what I pay attention to. I’m not too worried about the number of live viewers because again, I know that people are going to be busy and people will be there for the replay. And so using a platform like Agorapulse, my social media scheduling platform, I could jump in there and I could see like, “Okay, there’s 300 comments that I have to sift through.” And then I could check off the ones that I’ve already answered or ones that I have to go back to.

Kevin Smith: Perfect. Well, Stephanie, I’ve taken up enough of your time. I know you’ve got your kid probably running around there as well since we are all on lockdown here. But how can people find you online? What’s the best way for them to contact you? And is there anything kind of coming up that people should really pay attention to?

Stephanie Liu: Absolutely. So the best way to find me as well as my content is going to be at lightscameralive.com. That’s where you’ll find episode recaps and key takeaways, blog resources, all of that great stuff. However, if you want to make the leap into live streaming, you’ve probably already heard this, is the Leap Into Live Streaming Bootcamp. It’s a three-day virtual summit for free that teaches you from A to Z on how to succeed with live video. And it’s not just me that’s teaching it. It’s the live streaming legends like Luria Petrucci, Yifat Cohen, Ileane Smith, Ian Anderson Gray, Molly Mahoney, all the different platforms. These live streamers all know how powerful live video is and since people are embracing it, we want to teach you how to do it right.

Kevin Smith: Awesome. Well, we will link to all of those in the show notes as well as information on how to get people to your videos. I find them incredibly valuable and I really appreciate the time you spent with us today.

Stephanie Liu: Thank you.

Kevin Smith: All right. That does it for this episode. I really hope you learned a lot from Stephanie and are inspired to give live streaming a try in your marketing. To get in touch with Stephanie, see her episodes of Lights, Camera, Live. Or to get information on the free, I repeat, free Leap Into Live Streaming Bootcamp, visit lightscameralive.com. Lastly, if you enjoyed this episode, and we really hope you did, don’t forget to rate and review us on iTunes and subscribe while you’re there so you get notified of the next episode. Until next time, thanks for listening and be safe.