1 min read
In this video, we'll look at Value to Volume Ratios (VVR), which can help determine how efficient your marketing efforts are compared to the competition. In a previous video, we discussed how to calculate market share and how that number indicates...
2 min read
Every generation requires a shift in how brands target and research their audience. However, none more so than the Millennial generation.
1 min read
When you don't have deep pockets, every dollar in your marketing budget counts and you need to allocate your money as effectively as possible. That's...
1 min read
Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address...
1 min read
In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
1 min read
Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
1 min read
One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
3 min read
Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...
1 min read
A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market...
1 min read
Your market share represents the percentage of an industry, category, or the total sales within a market earned by your company over a set time...
