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Email has been around a long time, but for many people, there is still a great deal of uncertainty surrounding it. Well today we're going to address some of that by figuring out how valuable a subscriber is anyway.
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In our last video, we discussed reach, so it only makes sense that this week we tackle frequency.
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Reach is the number or percentage of people in your target audience reached by a single exposure – such as a radio spot, banner, or commercial – in a...
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One of the best things about direct marketing – such as digital marketing, email, or direct mail – is that it's possible to gauge whether your...
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Since a significant portion of your marketing budget goes to paid advertising, it makes sense that you should want to measure your share of...
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A critical task in planning your marketing is to identify growth opportunities. These usually come in the form of financial performance and market...
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Your market share represents the percentage of an industry, category, or the total sales within a market earned by your company over a set time...
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Each week, we break down a common marketing metric on our YouTube channel in order to help you measure, and get more out of your marketing. This week...
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Brands have always leveraged celebrity influencers. In fact, celebrities appear in roughly one-fifth of ads today. This is a common marketing method...
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To some, the differences between cross-selling and up-selling may seem hazy, as both strategies do share some similarities. However, the following...
