3 min read
How to Choose a Brand Architecture
Most organizations operate multiple brands. Sometimes this is due to a merger or acquisition, while other times it is by design within the marketing and product R&D departments.
4 min read
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally focused world, having an outdated website can negatively impact your...
3 min read
Challenger Brand Marketing
There used to be a saying that “nobody ever got fired for choosing IBM,” which meant that, groupthink, or doing the same thing your competitors were...
2 min read
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing. So, in...
1 min read
Introduction to Mighty Roar Podcast
In the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing...
2 min read
How to Calculate the Profit from Your Promotions
In this post, we're gonna look at promotion profit. Many of our clients run promotions throughout the year that jumpstart sales during key periods.
4 min read
Why Brand Marketing Is Important
The word brand is often misused in marketing. The confusion is likely tied to the fact that most “brands” didn’t start out thinking of themselves as...
6 min read
Why PPC, SEO, and Content Strategy Must Work Together
It's common to see PPC, SEO, and Content Strategy as different projects. In fact, you most likely have different people running each internally or...
7 min read
Best Practices for Live Streaming Video
Live streaming video is growing in popularity. Facebook, Instagram, and Twitter (and now TikTok) offer live streaming options for users and brands....
2 min read
Creating a Clear Brand Positioning Statement
We are exposed to hundreds if not thousands of brand messages every day.