Kevin Smith

Kevin Smith is a digital marketing and branding strategist with over 20 years of experience driving impactful growth for clients across diverse industries. He leverages his strategic thinking, meticulous attention to detail, and collaborative spirit to develop and execute data-driven campaigns that resonate with target audiences and achieve measurable results.

Expertise:
◦ Brand Strategy & Development
◦ Digital Marketing & Advertising
◦ Campaign Management & Optimization
◦ Data Analysis & Insights
◦ Client Relationship Management

Credentials:
◦ Master of Business Administration (MBA) with dual concentrations in Strategy & Analytics and Marketing, Boston University
◦ Bachelor of Science in Marketing, Advertising & Public Relations, Emerson College

Recognition:
◦ Digital Marketer of the Year, AIMI, 2017

5 min read

The Art of Brand Storytelling: How to Craft Narratives That Resonate

Kevin Smith:

In a world flooded with advertisements and promotions, it's not enough to simply showcase your product or service to attract sales. Product research, specs, and details are not exactly in short supply. For this reason, your audience also craves...

Strategy

4 min read

Timing is Everything: When Should Brands Start Their Holiday Marketing?

Kevin Smith:

The holiday season is a pivotal time for many businesses—a period relied upon to boost sales, engage with customers, and strengthen brand loyalty.

Strategy

The image shows three young football players wearing helmets and uniforms lying on the ground during what appears to be a youth football game or practice. The players are dressed in bright yellow and dark blue uniforms. Two players are lying on their backs, while the third has their legs in the air, as if falling or recovering from a tackle. The grass field is visible, and they seem to be taking a moment to rest or recover after a play.

3 min read

Marketing Lessons From Fantasy Football

Kevin Smith:

While many may see fall as a return to school, cooler weather, and pumpkin-spiced everything, many welcome fall by subjecting themselves to Fantasy...

Strategy

Overhead shot of people working at a table

7 min read

How to Choose the Right Marketing Agency

Kevin Smith:

You know you need marketing help, but with so many options, choosing the right marketing agency for your business can seem daunting.

Digital Strategy

4 min read

Why Election Year Advertising Requires a Different Approach

Kevin Smith:

Regardless of your political stance, if you work in marketing, you know that advertising during an election year is a different beast altogether.

Strategy

Image of person filming their Chipotle Order being made

3 min read

The 'Phone Rule' Hack: Guiding Your Brand Through a Negative Social Media Trend

Kevin Smith:

Today, brands are more vulnerable than ever to social media trends that can rapidly influence consumer perception.

Digital Strategy

3 min read

How Long Will It Take to See Results From SEO?

Kevin Smith:

As a digital agency, one of the most pressing questions we often hear is, "how long until we start seeing results from SEO"?

Digital

Man holding a camera while looking at a scenic lake surrounded by hills and scattered boats, under a cloudy sky.

2 min read

How Gen Z is Changing Travel and Hospitality Marketing

Kevin Smith:

According to research conducted by Hopper, Gen Z will be the next largest generation of travelers and is primed to be one of the most valuable in the...

Strategy

Agency team celebrating an award win with the client

5 min read

How to Create a Winning Marketing Award Entry

Kevin Smith:

The CUNA (now America's Credit Unions) Diamond Awards are over, and as a judge, it was fun to see all of the marketing work and results from Credit...

Advertising

3 min read

High-Quality Content Crawled More Often – Here's How to Create It

Kevin Smith:

Creating regular content for a brand is one of the most challenging aspects of digital marketing.

Digital

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