Christian Durrett

With over 19 years of ad agency experience and a graduate degree in copywriting, he began his career in Atlanta before moving to the West Coast. There he primarily worked on Las Vegas' "What Happens Here, Stays Here" campaign and product launches for Mazda. Eight years ago, he moved back to Atlanta to create brand work for AGCO/Challenger Tractors, Coca-Cola, and Home Depot, as well as Pergo and Daltile flooring brands. His work has appeared in top industry showcases, including Communication Arts and ONE Show.

A woman engrossed in email marketing, sits at a desk with a laptop in front of her.

2 min read

How "The Fold" Has Evolved in Email Marketing

Christian Durrett:

Marketing buzzwords come and go, but some stick around longer than others. One such term is ‘the fold’ in email marketing—that invisible line where content gets cut off unless users decide to scroll. But as we navigate an era of responsive design...

Digital Inbound Marketing

4 min read

When to Pair a Tagline with Your Logo

Christian Durrett:

Your logo is the visual essence of your brand. It's often the first thing your customers see and can significantly shape their perception of your...

Digital Advertising

4 min read

Fall Marketing That Makes a Cozy Connection

Christian Durrett:

As leaves start their annual fashion show and the air turns crisp like a perfectly baked apple crumble, businesses have a once-in-a-year chance to...

Digital Advertising

3 min read

Optimizing Social Strategy for Home Improvement Brands

Christian Durrett:

While display ads and pre-roll video are as important as ever for home improvement brands, even the least “selfie-worthy” product line needs a...

Digital

3 min read

Home Improvement Marketing: The Value of Video [Statistics]

Christian Durrett:

DIY Home Improvement projects are more accessible than ever, and that accessibility is driven by the most significant change in consumer behavior in...

Inbound Marketing