Mighty Roar | Marketing Trends & Insights

What Happens to Marketing If TikTok Gets Banned?

3 min read

Will TikTok Be Banned? Here’s What to Do

Kevin Smith:

As policymakers in the United States debate the fate of TikTok, marketers are keeping a close eye on the potential ripple effects.

Digital

4 min read

The Decoy Effect: How a Third Option Can Steer Consumer Decisions

Kevin Smith:

When thinking of conversion rate optimization, people often jump right to page design; however, the psychology behind decision-making often plays an...

Strategy

5 min read

The Art of Brand Storytelling: How to Craft Narratives That Resonate

Kevin Smith:

In a world flooded with advertisements and promotions, it's not enough to simply showcase your product or service to attract sales. Product research,...

Strategy

4 min read

Timing is Everything: When Should Brands Start Their Holiday Marketing?

Kevin Smith:

The holiday season is a pivotal time for many businesses—a period relied upon to boost sales, engage with customers, and strengthen brand loyalty.

Strategy

The image shows three young football players wearing helmets and uniforms lying on the ground during what appears to be a youth football game or practice. The players are dressed in bright yellow and dark blue uniforms. Two players are lying on their backs, while the third has their legs in the air, as if falling or recovering from a tackle. The grass field is visible, and they seem to be taking a moment to rest or recover after a play.

3 min read

Marketing Lessons From Fantasy Football

Kevin Smith:

While many may see fall as a return to school, cooler weather, and pumpkin-spiced everything, many welcome fall by subjecting themselves to Fantasy...

Strategy