Customer Experience is Key to Attracting DIYers

According to the National Association of Realtors, 2016 was the strongest year…


How to Calculate Market Share | AdMath | Ad Math | How To | What Is Market Share | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How to Calculate Market Share

Your market share represents the percentage of an industry, category, or the…


how to | direct mail ROI | DM Return on Investment | Marketing Metrics | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

How To Calculate the ROI of Direct Mail

Each week, we break down a common marketing metric on our YouTube channel in…


Marketing with Facebook Messenger Bots

A few months ago, I upgraded to the iPhone7 and needed a new case. I had seen…


Fake News, Russian Hackers, and...Your Media Plan

This isn't a political post...let's get that out of the way right at the……


Micro-Influencers: What They Are And How to Use Them

Brands have always leveraged celebrity influencers. In fact, celebrities appear…


digital transformation | who owns it | who leads it | digital advertising agency | mighty roar

Digital Transformation and Why Collaboration Matters

Digital transformation is a phrase that has been thrown around a lot lately. It…


sales and marketing | cross selling | up selling | digital advertising agency | mighty roar

Cross-Selling & Up-Selling

To some, the differences between cross-selling and up-selling may seem hazy, as…


Best Marketing Blogs | Digital Marketing | Strategy | Top Blogs | Digital Advertising Agency | Mighty Roar

20 of the Best Marketing Blogs

Digital Marketing is constantly evolving and it can sometimes feel overwhelming…


How To Write A Website RFP (Request for Proposal)

A website RFP, or Request for Proposal, is a document that outlines the…