How To Calculate Response Rate | Marketing Metrics | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How to Calculate Response Rate

One of the best things about direct marketing – such as digital marketing,…


Marketing Share of Voice | How to Calculate SOV | Competitive Share of Voice | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How To Calculate Marketing Share of Voice

The share of voice, or SOV, measures the percentage of media spending by a…


Too Much Email | Marketing Response Rate | Digital Advertising Agency | Mighty Roar

Email Marketing In a World of Too Much Email

An irony of email marketing is that even the people crafting and sending the…


How to Calculate Market Growth | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How To Calculate Market Growth

A critical task in planning your marketing is to identify growth opportunities.…


Customer Experience is Key to Attracting DIYers

According to the National Association of Realtors, 2016 was the strongest year…


How to Calculate Market Share | AdMath | Ad Math | How To | What Is Market Share | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How to Calculate Market Share

Your market share represents the percentage of an industry, category, or the…


how to | direct mail ROI | DM Return on Investment | Marketing Metrics | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

How To Calculate the ROI of Direct Mail

Each week, we break down a common marketing metric on our YouTube channel in…


Marketing with Facebook Messenger Bots

A few months ago, I upgraded to the iPhone7 and needed a new case. I had seen…


Fake News, Russian Hackers, and...Your Media Plan

This isn't a political post...let's get that out of the way right at the……


Micro-Influencers: What They Are And How to Use Them

Brands have always leveraged celebrity influencers. In fact, celebrities appear…