Live-streaming And What It Means for Your Marketing

In a previous post, we cited that Social Media and Video investments were at…


Millennial Marketing | Marketing to Millennials | Digital Advertising Agency | Mighty Roar

Enough Excuses: Millennials Aren't Killing Anything

In the past month or so, there has been a flurry of articles about the various…


mobile banking app design | app development | digital advertising agency | credit union marketing | mighty roar

The Mobile Banking Problem – And How Marketing Needs to Solve It

There is no question that technology has changed what consumers expect from…


How to Calculate NPS | Net Promoter Score | Marketing Metrics | Best Practices | Digital Advertising Agency | Mighty Roar

How to Calculate Your Net Promoter Score (NPS)

In this Ad Math video, we discuss how to calculate your Net Promoter Score.…


Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve…


Marketing Return on Investment | How to | Digital Advertising Agency | Mighty Roar

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an…


Value to Volume Ratio | How To | Calculate VVR | Marketing Metrics | Digital Advertising Agency | Mighty Roar

How to Calculate Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help…


9 Tips for Marketing to Millennials

Every generation requires a shift in how brands target and research their…


Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising…


How to Calculate Marketing Cost Per Unit | MCPU | Ad Math | AdMath | Digital Advertising Agency | Mighty Roar

How to Calculate Marketing Cost Per Unit (MCPU)

When you don't have deep pockets, every dollar in your marketing budget counts…