Marketing to Mobile Shoppers

Traditional retail, and how brands connect with consumers, continues to evolve…


Marketing Return on Investment | How to | Digital Advertising Agency | Mighty Roar

Return on Investment: Content and Social Media

Demonstrating a return on investment for your marketing has always been an…


Ad Math: Calculating Your Value to Volume Ratio

In this video, we'll look at Value to Volume Ratios (VVR), which can help…


9 Tips for Marketing to Millennials

Every generation requires a shift in how brands target and research their…


Did Chase Just Prove Programmatic Media Wrong?

JPMorgan Chase spends about $290.7 million in media, so it's not surprising…


Ad Math: Calculating Marketing Cost Per Unit

When you don't have deep pockets, every dollar in your marketing budget counts…


cause marketing | fail | cheerios | digital advertising agency | mighty roar

When Cause Marketing Goes Wrong

It was a great idea. Honey Nut Cheerios was introduced in 1979, and shortly…


Ad Math: The Value of Email Subscribers

Email has been around a long time, but for many people, there is still a great…


Snapchat Spectacles: What They Are and Ways to Use Them

I recently purchased a pair of Snapchat Spectacles, the video-recording…


Ad Math: What is Frequency?

In our last video, we discussed reach, so it only makes sense that this week we…