Creating Marketing Position | How to Positioning Statement | Digital Advertising Agency | Strategic Marketing | Mighty Roar

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day. Brands…


The Future of Search and Its Impact on Your Marketing

This week, Google celebrated its 20th anniversary and used the occasion to…


Serena Williams and Nike Turn Lemons Into Lemonade

Nike Shows How To Turn Lemons into Lemonade

One of the most common phrases in marketing and public relations is: "any press…


Marketing Research | Competitive Research | Best Practices | Digital Advertising Agency | Mighty Roar

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would…


United States | What To Know About GDPR Compliance | Digital Advertising Agency | Mighty Roar

What is GDPR and Should You Be Doing Anything About It?

You’ve probably heard of the General Data Protection Regulation, often referred…


Consumer Decision Journey Mapping Exercise | CDJ Mapping Workshop | Digital Advertising Agency | Mighty Roar

Consumer Decision Journey Mapping

Regardless of your industry or brand, every marketer shares the same…


Emotional Advertising: Standing out in a Sea of Sameness

Think of an ad that has stuck with you and quickly jumps to the top of your…


how to set up lead scoring | lead nurturing | CRM | lead gen | digital advertising agency | mighty roar

How to Set-Up Lead Scoring

Every inbound marketing program’s goal is to generate leads, but often little…


How to Create a Content Calendar | Social Media Content Calendar | Brand Messaging | Digital Advertising Agency | Mighty Roar

How to Build a Content Calendar

Like many New Year’s resolutions, building a marketing content calendar is easy…


Marketing Budget Steps | Marketing Budget Trends | Digital Advertising Agency | Mighty Roar

2017 Digital Marketing Budget Trends

Econsultancy and Adobe have released their 2017 Digital Trends report, which is…