How to Choose a Brand Architecture
Most organizations operate multiple brands. Sometimes this is due to a merger…
How to Maintain SEO Traffic with a New Website
The decision to update your website is a big one, but in today’s digitally…
Marketing as a Challenger Brand
There used to be a saying that “nobody ever got fired for choosing IBM,” which…
Researching Next Steps After Watching Super Bowl Ads
The Super Bowl is over and whether you were happy with the outcome probably…
How to Calculate Customer Churn Rate
In marketing, we spend a lot of time trying to attract new customers, but it’s…
How to Calculate the Profit from Your Promotions
Many of our clients run promotions throughout the year to jumpstart sales…
Why Brand Marketing Is Important
The word brand is often misused in marketing. The confusion is likely tied to…
How to Build a Go-To-Market Strategy
An effective go-to-market (GTM) strategy should be a subset of your overarching…
Why PPC, SEO, and Content Strategies Should Work Together
The Importance of Search Intent As the majority of the buyer’s journey happens…
Best Practices for Live Streaming Video
Live streaming videos are growing in popularity. Facebook, Instagram, and…