Marketing as a Challenger Brand
There used to be a saying that “nobody ever got fired for choosing IBM,” which…
Researching Next Steps After Watching Super Bowl Ads
The Super Bowl is over and whether you were happy with the outcome probably…
Why Brand Marketing Is Important
The word brand is often misused in marketing. The confusion is likely tied to…
How to Build a Go-To-Market Strategy
An effective go-to-market (GTM) strategy should be a subset of your overarching…
Why PPC, SEO, and Content Strategies Should Work Together
The Importance of Search Intent As the majority of the buyer’s journey happens…
Best Practices for Live Streaming Video
Live streaming videos are growing in popularity. Facebook, Instagram, and…
Creating a Clear Brand Positioning Statement
We are exposed to hundreds if not thousands of brand messages every day. Brands…
The Future of Search and Its Impact on Your Marketing
This week, Google celebrated its 20th anniversary and used the occasion to…
Nike Shows How To Turn Lemons into Lemonade
One of the most common phrases in marketing and public relations is: "any press…
Do You Really Know Your Competition?
Knowing your competition seems like a simple task, right? After all, it would…