Challenger Brand Marketing Strategy | Best Practices | Examples | Digital Advertising Agency | Mighty Roar

Marketing as a Challenger Brand

There used to be a saying that “nobody ever got fired for choosing IBM,” which…


Super Bowl Ad | Amazon Alexa | forest whitaker | harrison ford | mighty roar | advertising agency

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably…


Why Brand Marketing is Important | Branding Agency | Brand Elements | How to Build A Brand | Brand Identity | Mighty Roar

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to…


go to market strategy | framework | definition | digital advertising agency | mighty roar

How to Build a Go-To-Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching…


Search Intent | SEO Strategy | PPC Strategy | Content Strategy | Digital Advertising Agency | Mighty Roar

Why PPC, SEO, and Content Strategies Should Work Together

The Importance of Search Intent As the majority of the buyer’s journey happens…


live stream | best practices | facebook | instagram | periscope | twitter | twitch | mightyroar | digital ad agency

Best Practices for Live Streaming Video

Live streaming videos are growing in popularity. Facebook, Instagram, and…


Creating Marketing Position | How to Positioning Statement | Digital Advertising Agency | Strategic Marketing | Mighty Roar

Creating a Clear Brand Positioning Statement

We are exposed to hundreds if not thousands of brand messages every day. Brands…


The Future of Search and Its Impact on Your Marketing

This week, Google celebrated its 20th anniversary and used the occasion to…


Serena Williams and Nike Turn Lemons Into Lemonade

Nike Shows How To Turn Lemons into Lemonade

One of the most common phrases in marketing and public relations is: "any press…


Marketing Research | Competitive Research | Best Practices | Digital Advertising Agency | Mighty Roar

Do You Really Know Your Competition?

Knowing your competition seems like a simple task, right? After all, it would…