brand architecture | how to develop | best practices for creating | tips | branding agency | mighty roar

How to Choose a Brand Architecture

Most organizations operate multiple brands. Sometimes this is due to a merger…


website migration | seo migration | broken website links | how to | best practices | digital advertising agency | mighty roar

How to Maintain SEO Traffic with a New Website

The decision to update your website is a big one, but in today’s digitally…


Challenger Brand Marketing Strategy | Best Practices | Examples | Digital Advertising Agency | Mighty Roar

Marketing as a Challenger Brand

There used to be a saying that “nobody ever got fired for choosing IBM,” which…


Super Bowl Ad | Amazon Alexa | forest whitaker | harrison ford | mighty roar | advertising agency

Researching Next Steps After Watching Super Bowl Ads

The Super Bowl is over and whether you were happy with the outcome probably…


how to calculate churn rate | digital advertising agency | mighty roar

How to Calculate Customer Churn Rate

In marketing, we spend a lot of time trying to attract new customers, but it’s…


Calculating Promotion Profit | How To | AdMath | Ad Math | Digital Advertising Agency | Mighty Roar

How to Calculate the Profit from Your Promotions

Many of our clients run promotions throughout the year to jumpstart sales…


Why Brand Marketing is Important | Branding Agency | Brand Elements | How to Build A Brand | Brand Identity | Mighty Roar

Why Brand Marketing Is Important

The word brand is often misused in marketing. The confusion is likely tied to…


go to market strategy | framework | definition | digital advertising agency | mighty roar

How to Build a Go-To-Market Strategy

An effective go-to-market (GTM) strategy should be a subset of your overarching…


Search Intent | SEO Strategy | PPC Strategy | Content Strategy | Digital Advertising Agency | Mighty Roar

Why PPC, SEO, and Content Strategies Should Work Together

The Importance of Search Intent As the majority of the buyer’s journey happens…


live stream | best practices | facebook | instagram | periscope | twitter | twitch | mightyroar | digital ad agency

Best Practices for Live Streaming Video

Live streaming videos are growing in popularity. Facebook, Instagram, and…