audience segmentation | persona development | segmentation study | how to | best practices | digital ad agency | mighty roar

Customer Segmentation and Persona Development

For some marketing teams, segmentation is seen as a dirty word. Brand managers…


Qualitative Research | Quantitative Research | Marketing Research Methods | Digital Advertising Agency | Mighty Roar

Qualitative and Quantitative Marketing Research Methods

Some researchers take a hard approach to data, either falling squarely on the…